Privacy policy

1. Who We Are

Atumo ("we", "our" or "us") helps businesses appear in AI answers and automates routine work with AI. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or use our services.

2. Data We Collect

We may collect the following types of personal data:

• Contact information: name, email address, phone number, company name when you contact us or request a free check or trial
• Usage data: pages visited, time spent on site, referral source, collected via analytics tools we enable after consent
• Communication data: contents of emails or messages you send us

3. How We Use Your Data

We use your personal data to:

• Respond to your enquiries and provide our services
• Carry out free checks and trials
• Improve our website and services
• Comply with legal obligations

We do not sell your personal data to third parties. We do not use your data to train AI models.

4. Legal Basis for Processing

We process your data under the following legal bases as defined by GDPR Article 6:

• Consent: when you voluntarily provide your contact information
• Legitimate interest: to improve our services and website experience
• Contract: to deliver services you have requested

5. Data Storage and Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, or destruction. These include encrypted connections, service providers that store data encrypted, and access to data only for those who need it for the work.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy. Contact information is retained for the duration of our business relationship and up to 24 months after last contact. Analytics data is retained for 14 months.

7. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at hello@atumo.lv.

8. Cookies

Our website uses essential cookies required for the site to function. We load the Google tag in a consent mode setup, but analytics storage stays disabled until you accept the cookie banner. After consent, Google Analytics may set analytics cookies and collect page view, device, browser, and referrer information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact

For questions about this Privacy Policy or your personal data, contact us at: hello@atumo.lv